Hi there, thanks for visiting.
I'm into B2B SaaS products & marketing for more than 5 years. I love building customer-centric software products and delivering them worldwide to help people run their businesses. Family man and outdoor lover, I also particularly love sailing.
I do think there are strong similarities between building a SaaS business and sailing. At first, you have a certain idea of where you want to go, but the path to follow is never clearly defined. You have to understand the environment - such as wind direction, wind speed, streams, underwater rocks - and constantly adapt the way you proceed to reach your objectives.
As a current fast-changing environment, the software industry offers a lot of opportunities, especially into the communication area. Building great products is hard but highly rewarding, and I really feel excited by this challenging experience! I mostly share here what we build and learn along the way on SaaS products strategy and SaaS distribution.